تدوین اهداف راهبردی و ارائه مدلی برای دستیابی به آنها با رویکرد ارزیابی متوازن

The paper uses from a previous survey on devising the strategic goals of the Central Bank of the Islamic Republic Iran to build a strategic model based on Balanced Scorecard (BSC). Due to the lack of referable data, the strategic goals of the bank were based on a questionnaire prepared through reading the mission, goals, and mandates of the bank, the fifth socio-economic and cultural development plan of the Islamic Republic of Iran and the draft plan of the bank for the fifth development plan. The questionnaire was distributed among nine the top managers of the Bank. Next, the measures related to financial affairs, customers, internal processes, as well as learning and growth were found out by 'factor analysis' of the data. The data had been gathered from a sample of 102 persons, selected through stratified random sampling, out of a population of 750 experts of the bank. Accordingly, the research methodology was characteristically a descriptive survey. The strategic measures and strategy map of the bank were found on the basis of the research.